You may ask why? Because everything is melding into one, digital, online, PR, social media, above the line, below the line all need to tell the same, but different story. By integrating your social media strategy you are able to connect with your prospective and current customers across a variety of touch points on the customers journey.
How do you achieve this?
Involve employees from all levels (including senior managers) to use social media across a range of business departments to help achieve wider organisational objectives and include your social media details on all forms of offline marketing (magazines, newspapers advertising, leaflets, brochures, flyers, business cards, direct mail, radio advertising). All offline marketing must include your main website and main social media accounts.
By integrating with other digital marketing initiatives and traditional marketing you are able to connect with customers at a variety of touch points gaining maximum exposure and brand awareness.
People will spend more time on social media than they do browsing your website. Include social media buttons and or widgets making it easier for people to follow your company. Include a link to your website on every social media platform you have an account with. By directing people back to your website, you’ll be more in control and lead the customer from interest to sale.
Not integrating your social media strategy will mean it will lack direction and is fundamentally flawed. Realise the full potential of social media by embedding your strategy into different departments, processes and wider strategies.