Build it and they will come?
Unfortunately, this is not necessarily the case anymore. Facebook are making changes to their algorithms which affect the newsfeed viewing. Facebook has always restricted how many of your followers would actually see your content, the numbers varied between 9%-16%, they did this to encourage you to pay and boost posts. So, the more followers you build, the more would get to see your content. What Facebook are now doing is not exactly known, but it will have an effect on who actually sees your posts.
Whatever happens I think it is important that a business really has to have a solid social media strategy. It doesn’t need to be complicated, but look at …
- Content. It is really important that it is high quality and not sell, sell, sell. Try and keep it conversational.
- Follower base. Check if your followers are relevant to your business, do they have an interest in what you are showing them? If not, then encourage interactions that will attract your target audience.
- Audience. Try and really understand your audience. If you know who they are inside out, then you know when to post content online to gain a higher level of engagement with them.
- ‘See this first tab.’ On Facebook this is a really important step. Try and encourage your followers to click this which will let your content appear in their newsfeed whenever you post.
The main point is to produce good quality content, do this and pretty much everything else falls in place. Sometimes this means you publishing what your audience want to see and not always what you want them to see.
Gone are the days of borrowing your older sisters ID to get you past that oversized doorman, it will all be down to an app with facial recognition to get past now.
A nightclub in Bournemouth is replacing ID with facial recognition
Oh how times have changed!
Are you violating copyright laws? Using other peoples images can be tricky on social media channels. How can you make sure you do not end up with questions to answer, or even a fine?
Content published online is still protected by copyright laws. In 2011 the BBC used an image of the Tottenham riots from Twitter without notifying the photographer, or naming them and had to officially apologise.
When looking for images to use on your social posts from Google search for the image using keywords in the usual way. When the results are returned click ‘search tool’ and from here choose ‘usage rights’ select this option from the drop down menu. The images in front of you are then safe to use.
Alternatively, here a few websites which offer free stock images
Images increase engagement by 74% so do not be put off using them, just ensure you know who owns the copyright.
The #hashtag symbol was once just an icon on our keypads which we rarely, if ever used. The word hashtag has now been added to the oxford dictionary and the role it plays in digital marketing has grown rapidly.
Continue reading The Confusion of a #Hashtag
The in/out vote is a topic of conversation hard to miss in Great Britain. Traditionally, for previous referenda, direct mail has been the most effective resource for passing information on. Social media has dramatically changed this approach and enabled us to become more engaged in the whole process. We can ask questions, create polls and openly debate across a variety of channels, by producing high quality content and visually inspiring images.
Continue reading Is the EU Referendum vote being influenced by Social media?