Are you violating copyright laws with the images you use on social media?

Are you violating copyright laws? Using other peoples images can be tricky on social media channels.  How can you make sure you do not end up with questions to answer, or even a fine?

Content published online is still protected by copyright laws.  In 2011 the BBC used an image of the Tottenham riots from Twitter without notifying the photographer, or naming them and had to officially apologise.

When looking for images to use on your social posts from Google search for the image using keywords in the usual way.  When the results are returned click ‘search tool’ and from here choose ‘usage rights’ select this option from the drop down menu.  The images in front of you are then safe to use.

Alternatively, here a few websites which offer free stock images

morguefile.com

pixabay.com

commons.wikimedia.org/wiki/

Images increase engagement by 74% so do not be put off using them, just ensure you know who owns the copyright. 

The Confusion of a #Hashtag

The #hashtag symbol was once just an icon on our keypads which we rarely, if ever used.  The word hashtag has now been added to the oxford dictionary and the role it plays in digital marketing has grown rapidly.

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Is the EU Referendum vote being influenced by Social media?

The in/out vote is a topic of conversation hard to miss in Great Britain. Traditionally, for previous referenda, direct mail has been the most effective resource for passing information on.  Social media has dramatically changed this approach and enabled us to become more engaged in the whole process.  We can ask questions, create polls and openly debate across a variety of channels, by producing high quality content and visually inspiring images.

Continue reading Is the EU Referendum vote being influenced by Social media?

Does Social Media Affect My SEO Ranking?

Being on Social Media has a big influence on your SEO (search engine optimisation) position.  Having a strong social presence can increase your search ranking. So, how do you achieve this?

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Facebook V’s Google+

Do we need to choose?

Everywhere you look on social media sites and groups there is lots of talk about Google+ taking over from Facebook.

Princeton has published a paper this month that states by 2017, 80% of Facebook users will be gone.

Facebook have hit back stating that Princeton will have only have half its current enrollment by 2018 and by 2021 no students at all.  Yes, it’s the usual online bickering, but have Princeton got a point?

What is Google+?

One of Facebook’s competitors is Google+.  Google+ are doing things differently, they are providing businesses with choice.  Scary as it may sound businesses can now decided which platforms best suit their audience be it B2B or B2C.  Google+ not only adds to that choice it also enables users to direct post, pictures or videos to a set group of target audiences.  These can be as direct as old customers, new customers or potential customers through ‘circles.’  Circles, which can be split into old, new and potential customers – so that marketing, can be direct.

How can this help my Business?

Another major plus point in Google’s favor is the issue of search engine optimisation (SEO).  Facebook cannot compete with this it is one-way traffic, with over 90% of people searching via Google.  Posting on Goggle+ enables a quicker and better route to being higher up the SEO.

At present there are no adverts on Google+.  Not only is this a benefit to the customer, but also to the business.  Businesses will be faced with a cleaner interface, which de-clutters the brands message.

What is the biggest difference?

When businesses post on Facebook only 12% of their ‘liked’ followers will be able to see their posts, due to ‘Insights’ set up by Facebook, unlike Google+ where 100% of followers/friends will be able to see their posts.  (2012, Kawasaki, G – What the Plus! -Google+ for the rest of us).

For Google+ to succeed it will need more users.  As of 2013 it already had over 400 million users, with Facebook having roughly 1 billion.

Facebook is winning the war on users, but Google+ is creeping up with 925,000 new users joining everyday (leveragenewagemdia.com).  For Google+ to succeed this increase will need to be consistent.  It makes sense that businesses would benefit and be ahead of the game by being there waiting for when their customers arrive.

“Build it and they will come”

Continue reading Facebook V’s Google+