Are you violating copyright laws with the images you use on social media?

Are you violating copyright laws? Using other peoples images can be tricky on social media channels.  How can you make sure you do not end up with questions to answer, or even a fine?

Content published online is still protected by copyright laws.  In 2011 the BBC used an image of the Tottenham riots from Twitter without notifying the photographer, or naming them and had to officially apologise.

When looking for images to use on your social posts from Google search for the image using keywords in the usual way.  When the results are returned click ‘search tool’ and from here choose ‘usage rights’ select this option from the drop down menu.  The images in front of you are then safe to use.

Alternatively, here a few websites which offer free stock images

Images increase engagement by 74% so do not be put off using them, just ensure you know who owns the copyright. 

The Confusion of a #Hashtag

The #hashtag symbol was once just an icon on our keypads which we rarely, if ever used.  The word hashtag has now been added to the oxford dictionary and the role it plays in digital marketing has grown rapidly.

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Facebook Live Video for Business

Facebook has now given us the opportunity to watch live broadcasts from our friends, and public figures that we follow.  When watching a live video, there will be an option to click and subscribe.  Once subscribed you will get a notification the next time that account starts a live video.

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Branding & Marketing: Is there a difference?

A common misconception is that they both have the same meaning or purpose.  Branding and Marketing are different although they have a very integral job to do together, but each has their own individual objective.

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Does my business need an integrated business strategy?

Gone are the days of just having a social media presence which you might describe as “I am on Facebook and Twitter” It is now a marketing necessity to ensure social media efforts are integrated with everything else you do.

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